Join the True Blue Club® Raising horses is a passion, and supporting individuals and organizations that value the authentic, fulfilling connections that come from caring for them is important. We’re proud to offer our True Blue Club rewards program for loyal horse owners feeding premium equine nutrition products from Kent® and Blue Seal®. EnrollFill out the online registration form below to enroll in our True Blue Club program. You’ll receive a welcome packet, which includes coupons! PurchaseCollect 40 UPCs and/or weight circles from bags of qualifying Kent or Blue Seal equine products. For a list of qualifying products, click here. RedeemSubmit UPCs and/or weight circles by mailing to:Kent Nutrition GroupAttn: True Blue ClubPO Box 749Muscatine, IA 52761 Be RewardedReceive a certificate for a FREE* bag of Kent or Blue Seal equine feed, redeemable at your local participating dealer or retailer. *Limit 15 free bags per calendar year. Sign up and start receiving rewards!
