True Blue Club logo - horse heard with Kent and Blue Seal logos

True Blue Club®

Raising horses is a passion, and supporting individuals and organizations that value the authentic, fulfilling connections that come from caring for them is important.  We’re proud to offer our True Blue Club rewards program for loyal horse owners feeding premium equine nutrition products from Kent® and Blue Seal®.

  • Enroll

    Fill out the online registration form below to enroll in our True Blue Club program. You’ll receive a welcome packet, which includes coupons!

  • Purchase

    Collect 40 UPCs and/or weight circles from bags of qualifying Kent or Blue Seal equine products.  For a list of qualifying products, click here.

  • Redeem

    Submit UPCs and/or weight circles by mailing to:

    Kent Nutrition Group
    Attn: True Blue Club
    PO Box 749
    Muscatine, IA 52761

  • Be Rewarded

    Receive a certificate for a FREE* bag of Kent or Blue Seal equine feed, redeemable at your local participating dealer or retailer.

    *Limit 15 free bags per calendar year.

Sign up and start receiving rewards!

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