Built on Trust badge


When Henry Kingman (H.K.) Webster embarked in the grain business in 1868 to meet the demands of the horse and buggy era, he was committed to earning customers’ trust by using quality ingredients and standing behind his promise. Now, more than 150 years later, Blue Seal is still earning your trust daily by developing proven products, delivering on service, and strengthening relationships.

HK Webster's photo and related vintage feed photos
HK Webster's photo and related vintage feed photos

Built on Quality

From our products and production methods, to our ingredients and packaging, you can count on quality in everything we do.

All of our products are proudly Made in America in award-winning facilities certified by the American Feed Industry Association. And, because we’re a regional company with plants from Maryland to Vermont, we not only guarantee quality, we guarantee freshness.

You can rest assured our ingredient suppliers are held to rigorous standards and we test our products under real-world conditions to ensure consistency. Because we know that your reputation for quality relies on ours.

quote about quality by CEO Gage A. Kent
quote about quality by CEO Gage A. Kent

Built on Research

Improving animal health through better nutrition is the goal of every product we develop. And we’ve been on the leading edge since our founder began innovating more than 150 years ago.

Our Ph.D. nutritionists collaborate with external partners and industry organizations to identify dietary challenges in animals. Then, they apply their knowledge in the lab, working to develop precise product formulations aimed to help improve digestive health, support a healthy immune system, and ensure maximum palatability.

Once the formulations are developed, they’re thoroughly researched and tested on our 800-acre research farm near Muscatine, Iowa. Feeding trials are conducted to evaluate feed ingredients and new feed formulas on our farm — so you can trust that they’ll perform on yours.

quote about research by Nutritionist Dr. Brandon Koch
quote about research by Nutritionist Dr. Brandon Koch

Built on Performance

Whether you’re looking for improved production in your dairy operation, more eggs from your flock, or more efficient gain for your lambs, Blue Seal animal nutrition products are designed to help you reach your goals.

Everyone at Blue Seal — from our nutritionists and research team, to our plant managers and dealers — is working together to develop, test, deliver and service the quality products you need to ensure your animals perform and produce at their full potential. You’ll see the difference in your horses, your herd, and your bottom line.

quote about performance from Mark Farrington, Eastern Retail Sales
quote about performance from Mark Farrington, Eastern Retail Sales

Built on Integrity

We are driven by our core values. And it shows in our quality products and our dedicated people.

We are driven by our core values of Honesty, Safety, Quality, Timeliness, and Win-Win. It shows in our products and our dedicated people.

We know it’s important to customers to buy from an honest company that truly cares — about their employees and their customers. So whether we’re providing exceptional customer service, manufacturing a quality product safely or ensuring that a product is delivered on time, we strive every day to do the right thing for our dealers, livestock producers, animal lovers, and the world.

That’s why we’re able to offer our 100% satisfaction guarantee. If for any reason you’re not satisfied with a Blue Seal product, you can return it for a refund. It’s that simple. Because we believe 100% in our people and our products.

quote about integrity from Tara Howell, Kent Inside Sales
quote about integrity from Tara Howell, Kent Inside Sales

Built on Reputation

A reputation is earned over time. When H.K. Webster founded the company in 1868, he was a pioneer in the feed industry.

Back then, just as it is today, quality was key to the success and growth of the Blue Seal brand and the basis for its reputation of quality, service, and trust. Now, Blue Seal strives to build on that reputation by delivering more than what’s expected through superior animal nutrition products.

Each day we focus on innovation, prove its value with research, then formulate, manufacture, deliver, and service products that surpass customer expectations. That’s why we earned a reputation that people trust — generation after generation.

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