The Blue Seal Brand Story

In 1868, the Blue Seal brand was established when HK Webster started making feed in a small New England town on the banks of the Merrimack River. Featuring only superior quality ingredients, Webster’s horse feed supported a lifestyle that was part livelihood and part a way of life.

That tradition endures to this day. More than 140 years later, the Blue Seal brand is still part of a family-owned company that continues to honor and maintain the same commitment to innovation, quality and craftsmanship that went in to the very first bag of feed. It continues to support a country lifestyle – and customers who value authentic, rewarding connections that come from caring for animals. Connections to family…to the land…and to our legacy.

Like our customers, the maker of Blue Seal products understands that raising animals is a passion. This passion translates to responsibility, companionship, tradition and ultimately a spirit that is a real tribute to our heritage. We will continue to work with pride – and with purpose – to support and promote this way of life.

Learn more about the products we make for…



Wildlife & Native Game



Caged Bird

Wild Bird


Backyard Animals

Lawn Care