Just like many of our customers, the Blue Seal brand has its roots in New England. In 1868, Henry K. Webster started the company in Lawrence, Massachusetts, with one goal: to offer high-quality products made with the best nutritional feed ingredients. With this quality-first philosophy, the Blue Seal brand has built its reputation among its customers throughout the East. You can find out more about the history of Blue Seal on our Blue Seal Brand History page.

Quality animal nutrition that you can trust — guaranteed.

Search our Where to Buy page to find a retailer near you.

For questions about becoming a Blue Seal dealer/distributor, please use our Contact Us page. 

In addition to offering a full-line of Blue Seal products, our stores also carry a wide variety of merchandise for all your farm, home, lawn, and garden needs. To find out more about what your local store sells, please visit our Blue Seal Company Stores page.

The Blue Seal and Kent brands were brought together by Kent Corporation to form a new division called Kent Nutrition Group (KNG) in 2010.  Blue Seal began in 1868 and has since grown into a leading animal nutrition brand in the East. Founded in 1927, Kent has grown to become a leading animal nutrition brand in the Midwest.  Together, the Kent and Blue Seal brands are the most trusted and preeminent regionally focused animal nutrition brands in the United States.

Kent and Blue Seal branded items like shirts, vests, jackets, hats, caps, and more are available for purchase at kngmerchandise.com. 

We hold our products to the highest standards from start to finish. Our commitment begins with our animal nutritionists, who perfect our products through rigorous research. It continues at our Product Development Center — an 800-acre research campus, where we run real-world product analysis. And our quality products are manufactured and tested every day at our award-winning mills, which ensures our products are consistent and safe.

We offer a line of Blue Seal OrganicLife® organic poultry products. To find out more about organic products, please visit our Product Lines page.

Improving our food by modifying the genetic structure of plants and animals is not a new concept. For centuries, farmers have applied their ingenuity to enrich our food supply through hybridization; that is, by crossbreeding plants or animals to improve palatability, yield, growth, or to help them thrive under specific harsh conditions. The result of this genetic modification is thousands of crops and animal varieties that feed billions of people around the world.

With current technologies, genetic modifications have become prevalent, meaning a vast majority of the production crops planted in the US are genetically modified. Because feed grain is purchased in mass quantities from enormous storage facilities where grains are co-mingled, it is nearly impossible to tell which grain has been genetically modified. While it is possible to purchase “non-GMO” grains, producing feed with certified non-GMO grains is cost prohibitive on a large scale.

The good news is, the modern science of genetics and agricultural biotechnology (including genetically adjusting grain in a laboratory to enhance desired traits) is thoroughly researched and regulated. In fact, our feed ingredients are some of the most heavily tested foodstuffs in history. So, you can be confident that all Kent Nutrition Group (KNG) products under the Kent and Blue Seal brands you know and love, are safe for your animals.

However, because KNG recognizes that some consumers may want a choice, KNG does offer select Certified Organic poultry feed. These products contain non-GMO grains and are regulated and inspected to ensure strict compliance to be classified as Certified Organic.

The US Department of Agriculture has facts about Agricultural Biotechnology on its website: https://www.ers.usda.gov/topics/farm-practices-management/biotechnology/.

We offer a limited line of Blue Seal natural products for certain species. It’s important to review the guaranteed analysis and the ingredient statement to ensure that the product fits the guidelines of your particular program. The best way to find out more about the products is to visit our Product Lines page.  You can also email us at [email protected], or call 866-647-1212, extension 1. 

Currently, we do not sell Blue Seal products online directly. However, you can contact Customer Service to have select products delivered to you. For more information, please call 866-647-1212 or visit our Contact Us page.

To sign up for Blue Seal coupons, please visit our Rewards and Coupons page.

Blue Seal products must be purchased and picked up from your local retailer.  Find a location near you on our Where to Buy page.

Because this varies by product, please email your questions to [email protected] or call 866-647-1212, extension 1. 

For more information, you can refer to the article entitled Managing Spring and Summer Feed Inventories.

We recommend in most cases, you slowly transition your animal when changing to a Blue Seal product or even between Blue Seal products. This allows the animal’s digestive tract to properly adjust to the feed. To help with the transition, we recommend slowly mixing the new Blue Seal product in with your current feed and then gradually increase over the course of one week to 100% of the new Blue Seal product.

Medicated minerals with mixing directions are not designed to be offered free choice like non-medicated minerals. All products need to be fed according to the directions on the label. For additional information, contact your Blue Seal dealer, email us at [email protected], or call 866-647-1212, extension 1.

Plastic #5, or Polypropylene (PP), is durable, resistant to heat, and acts as a barrier to moisture. It is found in yogurt and margarine tubs, microwaveable plastic containers and lids, and has many other common uses, as well as the packaging for Blue Seal Home Fresh products. As animal feed packaging, PP is stronger and more water resistant than paper, maintains product freshness and greatly reduces the incidence of broken or split bags and the feed waste it creates. While a growing number of local recycling centers accept #5, some may not. You can look for larger centers near you at earth911.com or preserve.eco. Some Whole Foods Market stores have plastic bag collection bins that will take #5 as well. Given this reality, we ask you to call on your creative nature to find ways to reuse and repurpose your Polypropylene bags.

At Kent Nutrition Group (KNG), we expect our Blue Seal brand to personify our three brand pillars - Quality, Service, and Trust. That is why we created KNG Gives, a social impact program that provides assistance, aid, and financial support to our employees and the communities and customers we serve. Giving back to these groups through KNG Gives not only helps us express our sincere gratitude, but also lets us show that KNG is not just an animal company, but a people company as well. As a social impact program, KNG Gives focuses on finding charitable and giving opportunities at the local, state, and regional levels.