For Our Fans

SERVICE is one of the three pillars on which our brand is founded. That's why our customer service is so important to us and why customer loyalty means so much. We strive to reward the folks who stick with us, and the programs linked below are just one of the ways we say THANK YOU for your loyalty!

TRUE BLUE Club® for horse enthusiasts

The TRUE BLUE Club is designed for our loyal horse owners feeding qualifying Kent and Blue Seal equine products. This program rewards our friends with horses through coupons good towards the purchase of Kent and Blue Seal premium equine nutrition products.

Native® Kennel Program for lovers of canine athletes

Sign up for our Native Kennel Program and you'll be on your way to receiving offers for coupons, news, special "members only" promotions and much, much more.

Pet Food Frequent Buyer Program for dog and cat owners

Submit UPCs in the prepaid return envelope provided to receive a certificate for a FREE bag of Blue Seal pet food, redeemable at your local participating retailer. Sign up to start earning your free bag today!

Kent Show Feeds Show Awards Program for future livestock producers

To encourage and celebrate the achievements of the hard-working youth who exhibit livestock and other animals as part of a 4-H Club, FFA Chapter, or in open competition, we created the Kent Show Awards Program.

Get coupons and info