TRUE BLUE Club®

TRUE BLUE ClubThe Blue Seal brand is dedicated to supporting a “country” lifestyle and those who value authentic, rewarding connections that come from caring for animals. Like our customers, the maker of Blue Seal products understands that raising animals is a passion.

We value our customers and the animals they care for, so we created the TRUE BLUE Club® for those sharing and promoting our passion.

The TRUE BLUE Club is designed for our loyal horse owners feeding qualifying Blue Seal equine products. This program rewards our friends with horses through coupons good towards the purchase of Blue Seal premium equine nutrition products or any Blue Seal branded merchandise found on the Blue Seal Company Store website.

Who is it for?    How does it work?    Welcome Packet    Qualifying Products    Rewards    FAQ

Receive valuable rewards coupons!

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Annual Club Membership is ONLY $9.99!

Who is the program for?

  • Horse Owners
  • Stables
  • Riding Clubs
  • Breed Associations
  • Rescue Organizations

How does the program work?

  • To enroll and join as a member in the Blue Seal TRUE BLUE Club, fill out the online registration form. A special TRUE BLUE Club postage-paid envelope (for redemption) and your TRUE BLUE Club Welcome Packet, including valuable coupons, will be mailed to you.
  • Start clipping and saving UPCs and/or Weight Circles from qualifying Blue Seal and Kent Equine products. UPCs will only be accepted from the bags; UPCs from the tag will not be accepted. Weight Circles will be the only acceptable form of proof of purchase for Kent Dynasty Secure.
  • To get your reward, click on the “Get your Rewards!” button above and follow the steps given. Then, simply place your Sentinel, Dynasty, Carb-Guard, and ecube UPCs or Weight Circles (as proof of purchase) and your TRUE BLUE Club redemption form (printed after clicking above) into your postage-paid envelope and mail it to TRUE BLUE Club, Kent Nutrition Group, Marketing Department, PO Box 749, Muscatine, IA 52761-9987.
  • You will receive your rewards coupon(s) good towards the purchase of Blue Seal Sentinel, Dynasty, Carb-Guard, Dynasty Forage, ēcube and/or Kent Dynasty Secure horse feeds or Blue Seal merchandise. Please allow 6 to 8 weeks for processing.

TRUE BLUE Club Welcome Packet

  • Welcome Letter
  • Blue Seal Tote Bag
  • Blue Seal Weight Tape
  • Blue Seal Body Condition Chart
  • $5.00 off ēcube™, Dynasty or Sentinel coupon
  • $2.00 off 30 oz. Rounders Horse Treats
  • TRUE BLUE Club Member Magnet
  • Postage-Paid Rewards Redemption Envelope

Qualifying Products

What do these products look like?
Qualifying Products

What are the Rewards?Sample UPC and Weight Circle

The more UPCs/Weight Circles you submit at once, the higher the redemption level! And higher levels mean bigger rewards. Depending on the number of UPCs and/or Weight Circles you enter for redemption, you’ll receive rewards based on the appropriate level. Every redemption submitted starts you over on reward levels, so you have the opportunity to move from level to level from one redemption to the next!

 

LEVEL 1

40 Qualifying UPCs or Weight Circles: $5 Reward
A $1.00 reward will be issued for every 8 UPCs/Weight Circles submitted in excess of Level 1 minimum requirement (40) within the same redemption.

LEVEL 2

120 Qualifying UPCs or Weight Circles: $30 Reward
A $5.00 reward will be issued for every 20 UPCs/Weight Circles submitted in excess of Level 2 minimum requirement (120) within the same redemption.

LEVEL 3

200 Qualifying UPCs or Weight Circles: $80 Reward
A $10.00 reward will be issued for every 25 UPCs/Weight Circles submitted in excess of Level 3 minimum requirement (200) within the same redemption.

 
Weight Circles are the only acceptable proof of purchase for Kent Dynasty Secure. UPCs from Kent Dynasty Secure will NOT be accepted. UPCs off the bags will be the only acceptable proof of purchase for ALL other products including Blue Seal Dynasty Pelleted, Textured and XT feeds, Blue Seal Sentinel, Blue Seal Carb- Guard, Blue Seal e ̄cube and Dynasty Forage. UPCs should be taken directly off the bag only. UPCs from the tag will NOT be accepted.

ATTENTION RESIDENTS OF CANADA

Due to packaging differences between the two countries, Canadian residents will need to provide the entire feed tag as proof of purchase rather than a UPC or Weight Circle. Also, please note that all currency amounts referenced in TRUE BLUE Club materials are in US Dollars.

Sample Canadian Feed Tag

 

Choose your rewards!

  • Money-Saving Coupons towards the purchase of Qualifying Blue Seal Horse Feeds, OR
  • Money-Saving Coupons towards the purchase of Blue Seal Merchandise on the Blue Seal Company Store

Sample Coupons

Rewards are limited to a maximum of $500 per membership year per account. Only one account allowed per email address. ONLY products listed at blueseal.com/trueblue are eligible for this program. The list of Qualifying Products may be modified at any time without notice. Program may be modified or discontinued without notice.

PLEASE NOTE: Membership is not available to dealers or distributors.